Rita Bral is Executive Director of SR/Institute, the sponsor of the Quality Week conferences, and VP/Promotion at Software Research, SR/Institute's parent company, a role she has fulfilled since 1990. At SR she has been responsible for SR's promotion effort, for technical seminars, publicity, and trade-show activities, and has had major impact on TestWorks documentation and collateral technical material. Ms. Bral holds an Agrege in Pedagogy, University of Ghent and Licentiaat in Roman Philology, University of Ghent, Belgium.