Key Points

• Why data entered through e-commerce is particularly prone to error
• How erroneous e-commerce data can wreak havoc on back-end databases
• How faulty e-commerce data diminishes the accuracy of front- AND back-end business transactions
• A high-level outline of technology solutions that address data quality in e-commerce
• How such solutions can enhance e-commerce ROI and overall business success

Presentation Abstract

Today's cutting-edge businesses are launching e-commerce initiatives with an eye towards working smarter, better, and faster. However, what needs to be addressed first is a severe data quality problem in data entered through e-commerce that puts front-end as well as back-end operations in jeopardy. This presentation will lay out the imperatives of data quality in e-commerce, and outline the market for corresponding technology solutions.

About the Speaker

As Sales Director of SouthWest Europe, Eric Messin spearheads all Vality sales activities in that region - leading strategic sales and accounts, setting sales direction, and guiding and developing the SouthWest European region sales team and pre- and post-sales activities.

Mr. Messin has extensive business experience in sales and management positions. Prior to joining Vality in 1999, Mr. Messin was Strategic Alliances Director at Business Objects. Prior to this, he worked at IBM Europe, where he managed key alliances in their Software organization, and IBM France, where he was in charge of business development in trading room activities of the Financial sector. Mr. Messin has also worked internationally, including a one-year stint in Japan and a position at the Banque Indosuez (acquired by Credit Agricole) in New York.

Mr. Messin has spoken on the topic of business intelligence at such events as E-business Intelligence Solutions (1997), Business Intelligence World (1998) and IBM solutions (1999). He holds an MBA in Corporate Finance from Paris Dauphine University.